Insight

Before 150 fonts, before Phoenix Dungeon, there was one stranger who paid ten dollars for something I made. Why that number still matters most.

Twenty-five fonts a month through 2023 and 2024, including one named after the woman I love that never sold. What that stretch of daily font-making did to me.

One font made hundreds a month. My 150 fonts made less than $400. The honest truth about timing, momentum, and why some font studios win.

Phoenix Dungeon once had 150 fonts and no identity. Here's the honest story of why we tore it down and rebuilt around pixel fonts only.