Insight

Articles.

All Branding Buying Guide Creative Process Font Business Font Pairing Founder Story Game Design Indonesia Lessons Learned Licensing Naming & Branding Pixel Fonts Rebrand Streetwear Type Design Typography Basics Web Design Y2K

6 articles

Nov 3, 2026Founder Story

My First $10 Online. Why I Still Think About It Ten Years Later.

Before 150 fonts, before Phoenix Dungeon, there was one stranger who paid ten dollars for something I made. Why that number still matters most.

Oct 27, 2026Naming & Branding

Why Phoenix Dungeon? The Name Has a Story Nobody Asked For. Here It Is Anyway.

A username from 2018, a rejected name called Phoenix Group, and a logo a 19-year-old made that still hasn't changed. The real story behind the name.

Oct 13, 2026Pixel Fonts

Why Pixel Fonts. The Honest Answer Is Less Interesting Than You'd Think.

No dramatic origin story, no calling. Just why pixel fonts became the one thing at Phoenix Dungeon worth building around, and why that's enough.

Oct 6, 2026Founder Story

I Made a Font Every Day for a Year. Here's What It Did to Me.

Twenty-five fonts a month through 2023 and 2024, including one named after the woman I love that never sold. What that stretch of daily font-making did to me.

Sep 29, 2026Font Business

Lucky and Unlucky: The Honest Truth About Why Some Font Studios Win and Others Don't

One font made hundreds a month. My 150 fonts made less than $400. The honest truth about timing, momentum, and why some font studios win.

Sep 22, 2026Rebrand

150 Fonts, No Identity: The Honest Story of Why Phoenix Dungeon Is Starting Over

Phoenix Dungeon once had 150 fonts and no identity. Here's the honest story of why we tore it down and rebuilt around pixel fonts only.